Outsella.com needed to build a sophisticated conversational AI system from scratch to enhance their customer support and sales capabilities. The company required:
- Advanced voice and text capabilities to provide omnichannel customer interaction
- Rapid deployment to meet business timeline requirements
- Complex chatbot functionality that could handle diverse customer inquiries
- Seamless integration with existing operations and workflows
- Expert development and ongoing operations without internal AI expertise
The traditional approach would have required months of development, significant technical resources, and ongoing maintenance overhead.
ExpertLayer provided a complete AI workflow solution that transformed Outsella's customer engagement:

One of the goals we had with Outsella was to make it easy to set up agents.
- 4-minute setup process using Outsella's existing knowledge base
- Simple knowledge base integration via URL and document upload
- No technical setup required from Outsella's team
And we built in advanced AI capabilities.
- Dual-modal AI agent supporting both voice and text interactions
- Sophisticated natural language processing for complex customer inquiries
- 24/7 automated response system handling multiple conversation threads
We built the entire tech.
- ExpertLayer handled all technical development and implementation
- Ongoing operations automation and maintenance
- Continuous optimization and performance monitoring
How we implemented it:
- Week 1-2: Knowledge base integration and initial AI training
- Week 3-6: Advanced voice and text agent development
- Week 7-12: Testing, optimization, and full deployment
Total Timeline: 12 weeks from concept to live production
Results
Performance Improvements
- 10x faster customer response times
- 80% of inquiries handled automatically by AI agents
- Significant reduction in support ticket volume
Operational Benefits
- Customer service team freed to focus on complex, high-value cases
- 24/7 availability without additional staffing costs
- Consistent, high-quality responses across all interactions
Business Impact
- Enhanced customer satisfaction through instant responses
- Reduced operational overhead and support costs
- Scalable solution supporting business growth
Key Success Factors
- Minimal Technical Requirements - Only knowledge base URLs/documents needed
- Expert Implementation - ExpertLayer handled all development complexity
- Advanced AI Capabilities - Voice and text functionality in single solution
- Rapid Deployment - Live in production within 12 weeks
- Ongoing Support - Complete operations automation included
Technology Stack
- AI Platform: ExpertLayer AI Workflows
- Capabilities: Advanced voice and text conversational AI
- Integration: Knowledge base via URL/document upload
- Deployment: Cloud-based, fully managed solution
- Support: 24/7 automated operations and monitoring